Unauthorized Seller Removal

Brand Enforcement Law specializes in Unauthorized Seller Removal, helping brands take action against unauthorized resellers across Amazon, Walmart, eBay, Etsy, Alibaba, and other major e-commerce platforms. Online marketplaces have low barriers to entry, allowing unauthorized sellers to list products without brand approval. This lack of control increases the risk of counterfeit sales, unauthorized distribution, MAP violations, and consumer confusion, which can damage brand reputation and lead to lost sales and market share. Without proactive enforcement, brands may struggle to maintain control over their products and pricing.

Unauthorized sellers mislead consumers by making them believe they are purchasing directly from the brand or an authorized reseller. This results in negative customer experiences, poor reviews, and product returns, all of which can harm a brand’s credibility and visibility on e-commerce platforms. Unauthorized sellers frequently disrupt MAP pricing policies, leading to price erosion and margin loss across retail channels. Without a proper enforcement strategy, brands risk losing their competitive edge and diminishing their perceived value in the marketplace.

To help brands combat these challenges, Brand Enforcement Law provides proactive enforcement strategies, including monitoring unauthorized sellers, sending cease and desist letters, and taking legal action against repeat offenders. We also assist in drafting Distribution Agreements and implementing quality control measures that legally restrict the sale of branded products to authorized sellers only. By establishing these legal protections, brands can prevent unauthorized resellers from claiming First Sale Doctrine protections and ensure only products that meet their quality standards reach consumers.

The unauthorized sale of branded products not only damages a company’s reputation but also constitutes trademark infringement, giving brands the legal right to take action. If your business is struggling with unauthorized sellers, counterfeit listings, or MAP violations, Brand Enforcement Law can help you regain control and protect your brand’s integrity and profitability.