Amazon Patent Evaluation Express

Protecting patents on Amazon requires a fast, cost-effective enforcement strategy, and the Amazon Patent Evaluation Express (APEX) program provides a streamlined process for addressing utility patent infringement. This program allows U.S. patent holders to file claims against infringing ASINs, enabling a neutral evaluator to determine whether unauthorized sellers should be removed from the marketplace. Brand Enforcement Law assists businesses in navigating the APEX process, filing claims, and enforcing patent rights to ensure counterfeit and infringing products do not impact sales and brand reputation.

To participate in Amazon’s APEX program, a patent must be a valid, unexpired U.S. utility patent, and sellers accused of infringement can either opt into the evaluation process or risk immediate removal from Amazon’s platform. Unlike traditional litigation, which is costly and time-consuming, APEX provides a resolution within 12 to 14 weeks, making it an effective tool for businesses looking to take action against infringers without lengthy legal proceedings. If the evaluator rules in favor of the patent owner, Amazon removes the infringing listings, and the decision can be used for future enforcement.

The APEX program requires a $4,000 deposit from both parties, with the losing side covering the full cost of the evaluation. Given the high stakes and complexity of patent disputes, having a legal team experienced in Amazon patent enforcement is crucial for maximizing success in the APEX process. Brand Enforcement Law has handled thousands of patent-related claims and is well-equipped to help businesses file strong APEX applications, respond to challenges, and take additional legal action if necessary.

If your business faces patent infringement on Amazon or other e-commerce platforms, taking swift action through Amazon’s APEX program can be a powerful way to protect your intellectual property and eliminate unauthorized competition. Brand Enforcement Law provides patent enforcement, APEX guidance, and e-commerce IP protection strategies to help businesses safeguard their innovations and maintain their competitive edge.