Distributor Agreements

Brand Enforcement Law helps businesses create legally sound distribution agreements to enforce Unauthorized Seller Removal and MAP Pricing Policies across major e-commerce platforms like Amazon, Walmart, and eBay. Unauthorized sellers can disrupt pricing, erode profit margins, and damage a brand’s reputation, making it essential for businesses to implement quality controls and establish clear distribution policies. By structuring distribution agreements strategically, brands gain the legal foundation needed to restrict unauthorized resellers, maintain control over product distribution, and take action against infringers.

Well-drafted distribution agreements define who is authorized to sell a brand’s products, through which channels, and under what conditions. These agreements, including authorized distributor agreements, exclusive distributor agreements, and e-commerce-specific agreements, ensure that only approved sellers meeting brand standards can distribute products. By setting strict conditions, brands can prevent unauthorized resellers from offering products in “manufacturer’s condition,” effectively neutralizing First Sale Doctrine defenses and strengthening their ability to remove unauthorized sellers.

Beyond seller restrictions, these agreements establish quality control measures that protect brand reputation and consumer trust. Brands can limit warranty coverage and product guarantees to authorized sellers, ensuring that customers receive only authentic and high-quality products. These restrictions also serve as a critical enforcement tool, allowing brands to demonstrate that unauthorized resellers do not meet legal requirements to sell their products, providing grounds for removal from online marketplaces.

If your brand is facing challenges with unauthorized sellers, MAP violations, or uncontrolled distribution, establishing legally enforceable distribution agreements is the key to long-term brand protection. Brand Enforcement Law provides tailored legal strategies to help businesses control their distribution, protect their intellectual property, and maintain pricing integrity.